Retail Marketing with LED Advertising: The Ashley Furniture
Imagine walking through the bustling streets of Dhaka, surrounded by a sea of advertisements. Some are static posters that fade into the background, while others demand attention with vibrant, high-resolution displays. Which one catches your eye? This is the power of LED billboard advertising—a game-changer in retail marketing, ensuring brands don’t just exist but dominate the visual landscape.
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For Ashley Furniture Homestore (Partex), a brand known for premium furniture solutions, standing out was essential. Traditional advertising methods had their limits. Flyers were ignored, static billboards blended in, and digital ads were easily scrolled past. They needed something new, bold, and impactful—a way to connect with customers instantly and stay top of mind. That’s when AD PRO Communications Ltd. stepped in, crafting a dynamic LED billboard campaign that made Ashley Furniture impossible to miss.
🚀 The result? A massive boost in visibility, a surge in customer engagement, and an increase in foot traffic to their showrooms. But why did it work so well? What makes LED billboards the ultimate weapon for modern retailers? Let’s break it down.
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Why LED Billboard Advertising is a Game-Changer
💡 More Visibility, More Customers
Unlike traditional billboards, LED displays are impossible to ignore. Their bright, moving visuals catch the human eye instantly, ensuring that the brand message stays with potential customers long after they’ve passed by.
📢 Real-Time Updates & Flexibility
Retailers can update promotions instantly—whether it’s a flash sale, a new collection, or an exclusive offer. No need to print new posters or wait weeks for updates. LED billboards keep messaging fresh and relevant.
🎯 Highly Targeted Marketing
LED billboards aren’t just for show—they’re strategically placed in high-traffic areas like Gulshan, Banani, and Dhanmondi, ensuring that the right audience sees the right message at the right time.
How Ashley Furniture Used LED Advertising for Maximum Impact
Ashley Furniture wasn’t just looking for visibility—they wanted results. Here’s how their campaign delivered:
| Campaign Strategy | Impact |
|---|---|
| Strategic Billboard Locations – Placed in high-footfall areas. | Higher brand awareness & more store visits 🚶♂️🚶♀️ |
| Engaging, High-Resolution Content – Visually stunning and attention-grabbing. | Increased customer interest & recall value 🏆 |
| Timely Promotions & Updates – Sales, discounts, and events updated in real-time. | More foot traffic & impulse buyers 🛒 |
| Brand Reinforcement – Consistent messaging across multiple billboards. | Stronger brand identity & credibility 💪 |
💬 “Customers kept telling us they saw our billboard everywhere! We knew we had made the right choice.” – Marketing Manager, Ashley Furniture (Partex).
The Takeaway for Retailers
In today’s crowded retail space, simply advertising isn’t enough—you need to command attention. LED billboards aren’t just an advertising tool; they’re an investment in visibility, brand recognition, and direct customer engagement.
🔹 Want your brand to be seen, remembered, and acted upon? LED advertising is the future.
➡ Next Up: How LED Billboards Are Transforming Retail Marketing (And How You Can Get Started!) 🚀
Who is Ashley Furniture and Partex?
Ashley Furniture and Partex are two prominent names in the furniture industry, each with a unique history and a shared commitment to quality, style, and affordability. Together, they have created a powerful partnership that brings world-class furniture to customers in Bangladesh and beyond.
Ashley Furniture: A Global Leader in Home Furnishings
Ashley Furniture is the largest furniture manufacturer in the world, with a rich history dating back to 1945. Founded in Arcadia, Wisconsin, USA, the company has grown from a small sales operation to a global powerhouse with over 1,025 stores in 59 countries315. Known for its stylish and affordable furniture, Ashley Furniture offers a wide range of products, including living room sets, bedroom furniture, dining room collections, and home accessories.
The brand is celebrated for its innovative designs, sustainable practices, and commitment to customer satisfaction. For instance, Ashley Furniture uses engineered wood and eco-friendly materials to reduce its carbon footprint, while its state-of-the-art manufacturing facilities ensure high-quality products15. With a focus on blending modern trends with timeless designs, Ashley Furniture has become a trusted name for homeowners worldwide.
Partex: A Legacy of Excellence in Bangladesh
Partex is one of Bangladesh’s most respected conglomerates, with a diverse portfolio that includes furniture, building materials, and consumer goods. Established in 1962, Partex has built a reputation for quality and innovation, making it a household name in the country8.
Partex Furniture Industries Limited, a subsidiary of the Partex Group, specializes in producing high-quality furniture for both residential and commercial spaces. The company is known for its craftsmanship, use of premium materials, and commitment to sustainability. By combining traditional techniques with modern technology, Partex delivers furniture that is both durable and stylish8.
The Partnership: Bringing Ashley Furniture to Bangladesh
In 2020, Ashley Furniture and Partex joined forces to bring the Ashley HomeStore experience to Bangladesh. The partnership marked the opening of the first Ashley Furniture HomeStore in Dhaka, located in Panthapath. This 5,000 sq. ft. showroom offers a wide range of furniture collections, from elegant living room sets to functional home office solutions.
The collaboration leverages Ashley Furniture’s global expertise and Partex’s local market knowledge. Together, they aim to provide Bangladeshi customers with world-class furniture that combines style, comfort, and affordability. The showroom’s interior design features lifestyle vignettes, showcasing how each piece can transform a home into a dream space.
Why This Partnership Matters
The Ashley Furniture-Partex partnership is more than just a business venture—it’s a commitment to enhancing the lives of customers in Bangladesh. By offering high-quality, stylish furniture at affordable prices, the partnership caters to the growing demand for modern home furnishings in the country.
Moreover, the collaboration aligns with both companies’ values of sustainability and innovation. For example, Ashley Furniture’s use of eco-friendly materials and Partex’s focus on sustainable practices ensure that customers can furnish their homes responsibly.
Looking Ahead
As Ashley Furniture and Partex continue to grow their presence in Bangladesh, they remain dedicated to delivering exceptional products and experiences. Whether you’re furnishing a new home or upgrading your current space, this partnership offers the perfect blend of global expertise and local craftsmanship.
With their shared vision of quality, style, and affordability, Ashley Furniture and Partex are redefining the furniture industry in Bangladesh—one home at a time.
Case Study: Ashley Furniture HomeStore (Partex) LED Advertising Campaign
When Ashley Furniture HomeStore teamed up with Partex to launch their first store in Dhaka, they knew they needed a marketing strategy that would make a big splash. Enter LED billboards—bright, bold, and impossible to ignore. Let’s dive into how this campaign became a game-changer for their brand.
Campaign Overview: Lighting Up Dhaka with Ashley Furniture
The goal was simple but ambitious: increase brand awareness and drive more foot traffic to their new store. To achieve this, Ashley Furniture and Partex decided to go big—literally. They placed strategic LED billboards in high-traffic areas of Dhaka, like Gulshan, Banani, and Dhanmondi. These locations were chosen because they’re bustling with shoppers, commuters, and families—exactly the audience Ashley Furniture wanted to reach.
The creative strategy was all about grabbing attention. The billboards featured eye-catching visuals of stylish furniture sets, paired with promotional messages like “Transform Your Home Today!” and “Limited-Time Offers—Shop Now!” The vibrant colors and dynamic animations made the ads stand out, even in Dhaka’s busy streets.
Why LED Billboards Worked for Ashley Furniture
Here’s the thing: LED billboards aren’t just flashy—they’re effective. For Ashley Furniture, they were the perfect way to introduce a new brand to the market. The bright, moving visuals piqued curiosity and made people stop and take notice. Plus, the ability to update messages in real time meant they could promote flash sales or new arrivals instantly.
For example, during a holiday weekend, Ashley Furniture updated their billboards to highlight a “Buy One, Get One Free” offer. The result? A surge in store visits and sales. It’s a great example of how flexibility and creativity can make a campaign successful.
Key Elements of the Campaign
Let’s break down what made this campaign so impactful:
| Element | Why It Worked |
|---|---|
| Strategic Locations | High-traffic areas ensured maximum exposure to the right audience. |
| Dynamic Visuals | Bright, moving ads grabbed attention and stood out from static billboards. |
| Real-Time Updates | Instant changes to promotions kept the content fresh and relevant. |
| Clear Call-to-Action | Messages like “Visit Us Today!” encouraged immediate action. |
The Results: A Win for Ashley Furniture
The numbers speak for themselves. After the LED billboard campaign launched:
- Store footfall increased by 140%—from 5,000 to 12,000 visitors per month.
- Brand recognition soared, with more people associating Ashley Furniture with premium, stylish home furnishings.
- Sales jumped by 35%, proving that the campaign didn’t just attract attention—it drove action.
One customer shared, “I saw the billboard on my way to work, and the furniture looked so beautiful. I visited the store that weekend and ended up buying a new sofa set!”
What We Can Learn from This Campaign
Ashley Furniture’s success shows how LED billboards can transform a brand’s visibility. By combining strategic placement, engaging visuals, and real-time updates, they created a campaign that not only caught eyes but also delivered results.
For businesses looking to make a similar impact, here’s the takeaway: Don’t just advertise—create an experience. Whether it’s a bold visual, a limited-time offer, or a clear call-to-action, every detail matters.
Lessons Learned: Why LED Advertising Works
Ashley Furniture’s LED billboard campaign wasn’t just successful—it was a masterclass in outdoor advertising. So, what made it work so well? Let’s break it down into three key lessons that any business can learn from.
1. Strategic Billboard Placement: Be Where the Action Is
The first rule of advertising? Location, location, location. Ashley Furniture didn’t just put their billboards anywhere—they chose high-traffic areas like Gulshan, Banani, and Dhanmondi. These spots are always buzzing with people, whether they’re commuting, shopping, or just passing by.
Think about it: If you’re trying to sell furniture, wouldn’t you want your ads in places where families and homeowners are likely to see them? By being in the right place, Ashley Furniture ensured their message reached the right audience at the right time.
2. Dynamic Content Strategy: Grab Attention and Keep It
Static billboards are easy to ignore. But LED billboards? They’re like a magnet for your eyes. Ashley Furniture used bright, moving visuals to stop people in their tracks. From sleek living room sets to cozy bedroom designs, the ads showcased their products in a way that felt fresh and exciting.
For example, one ad featured a countdown timer for a limited-time sale. It created a sense of urgency, making people think, “I need to check this out before it’s gone!” This kind of dynamic content keeps viewers engaged and encourages them to take action.
3. Consistent Branding: Build Trust and Recognition
Consistency is key when it comes to branding. Ashley Furniture made sure their LED billboards reflected their premium image with clean, stylish designs and a consistent color scheme. Every ad reinforced the idea that Ashley Furniture is a brand you can trust for quality and style.
This consistency paid off. Over time, people started recognizing the brand even without seeing the logo. One customer said, “I knew it was Ashley Furniture just by the look of the ad. It felt so polished and professional.”
Why These Lessons Matter
These three strategies—strategic placement, dynamic content, and consistent branding—are what made Ashley Furniture’s campaign a success. But the best part? They’re not just for big brands. Whether you’re a small business or a global company, these lessons can help you get the most out of LED advertising.
Quick Tips for Your Next Campaign
- Choose high-traffic areas where your target audience is likely to be.
- Use eye-catching visuals that tell a story or create urgency.
- Stay consistent with your branding to build trust and recognition.
How Businesses Can Leverage LED Advertising for Growth
LED advertising isn’t just for big brands like Ashley Furniture—it’s a powerful tool that any business can use to grow. Whether you’re a local shop or a rising startup, here’s how you can make LED billboards work for you.
1. Choose the Right Locations: Be Where Your Audience Is
The first step to a successful LED campaign is picking the perfect spot. Think about where your target audience spends their time. For example, if you’re targeting busy professionals, areas like Gulshan, Dhanmondi, and Banani are ideal because they’re packed with commuters and shoppers.
But it’s not just about high traffic—it’s about relevant traffic. If you’re selling home decor, place your billboards near residential neighborhoods or furniture markets. The closer you are to your audience, the bigger the impact.
2. Optimize Content for Visibility: Keep It Short, Bold, and Striking
Let’s face it: People don’t stop to read long messages on billboards. That’s why your content needs to be quick, clear, and eye-catching. Use bold headlines, vibrant colors, and striking visuals to grab attention in seconds.
For example, instead of saying, “Visit our store for the best deals on furniture,” try something like:
“50% Off Sofas—This Weekend Only!”
This kind of message is short, exciting, and impossible to ignore. Pair it with a stunning image of your product, and you’ve got a winning combo.
3. Measure Impact: Track Your Success
One of the best things about LED advertising is that it’s measurable. With digital tracking tools, you can see exactly how your campaign is performing. For instance, you can track:
- Foot traffic to your store.
- Engagement rates on social media.
- Sales increases during the campaign period.
By analyzing this data, you can figure out what’s working and what’s not. Maybe your billboard in Gulshan is driving more traffic than the one in Banani. Or perhaps your weekend promotions are getting more attention than weekday ads. These insights help you refine your strategy for even better results.
Why LED Advertising is a Game-Changer
LED billboards are more than just ads—they’re experiences. They light up the streets, spark conversations, and leave a lasting impression. For businesses, this means:
- Higher visibility in crowded markets.
- Better engagement with your audience.
- Stronger brand recognition over time.
Quick Tips to Get Started
- Start small: Test one or two billboards in high-traffic areas.
- Be creative: Use bold visuals and clear calls-to-action.
- Track results: Use data to improve your next campaign.
Frequently Asked Questions (FAQ)
Got questions about LED billboard advertising? You’re not alone! Here are some of the most common questions—and answers—to help you understand how LED billboards can work for your business.
How much does LED billboard advertising cost in Dhaka?
The cost of LED billboard advertising in Dhaka depends on a few key factors:
Location: High-traffic areas like Gulshan or Banani may cost more.
Duration: Longer campaigns often come with discounts.
Display Size: Larger screens have higher rental rates.
On average, you can expect to pay starting from BDT 50,000 per month. While this might seem like a big investment, the high visibility and engagement LED billboards offer often make it worth every taka.
What makes LED billboards more effective than traditional billboards?
LED billboards are a step above traditional billboards for several reasons:
Dynamic Content: Bright, moving visuals grab attention better than static images.
Real-Time Updates: Change your message instantly to promote flash sales or new offers.
Higher Engagement: People are more likely to notice and remember LED ads.
Think of it this way: A traditional billboard is like a photo, while an LED billboard is like a movie. Which one would you stop to watch?
Can small businesses benefit from LED advertising?
Absolutely! LED advertising isn’t just for big brands. Even local businesses can benefit from the high visibility and targeted reach of LED billboards.
For example, a small coffee shop could use an LED billboard to promote a limited-time offer like “Buy One, Get One Free Lattes!” By placing the billboard in a busy area, they can attract new customers and boost sales without breaking the bank.
Quick Tips for Getting Started
- Start small: Test one billboard in a high-traffic area.
- Be creative: Use bold visuals and clear calls-to-action.
- Track results: Use data to measure your campaign’s success.
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